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MultiChoice hikes DSTV, GOTV subscription rates

Subscribers are to pay extra to view channels on DStv and GOtv networks, following a notice on Sunday by MultiChoice to regulate subscriptions with effect from tomorrow, September 1.

MultiChoice revealed the price change arrived at after careful deliberation of the market and a look over of its business operations.

In a report, its Chief Executive Officer, John Ugbe, said: “We have made efforts to contain any price adjustments on subscription prices. However, to ensure the sustainability of the business, we have to consider financial impacts, including inflation as well as increased content and operational costs.

“As such, we have reviewed the prices of some of our bouquets so that we can continue to survive as a business and bring quality entertainment to our customers.

“To arrive at the decision to adjust prices, we took into account many factors, including the impact on the customer, current inflation, content costs and efficiencies within the company.”

Ugbe declared the packages will continue to be accessible at fluctuating pricing points. Permitting subscribers flexibility in price and choice without compromising quality or variety.

“To this end, only the prices of some of the bouquets have been reviewed upwards while the lower bouquets have been left untouched,” he said.